Making it digital

We use user-centred design to help organisations design and deliver digital services that extend their accessibility and reach, allowing users to interact with them on their own terms.


Choosing paint

Paint is a complex, multi-dimensional product. The paint you apply to a specific job comprises a colour, a finish, e.g. matt emulsion or gloss, delivered in a range of sizes from tester pots to 5L and bigger tins.

Our work with Brewers, from their very first retail paint site designerpaint to their complete home decoration venture Brewers Home has iteratively evolved into the industry standard online paint buying process.

Flawless roomset photography and retouching (both supplied by us) allow the user to experiment with the paint on many different walls, then choose their paint finish and add a tester or the final product to basket in a single click.

We worked very closely with Brewers to map out and design the complete customer journey for choosing paint, wallpaper (including calculators and how-to videos) and made to measure curtains.

The Brewers Home Paint buying interface lets you see the paint on the wall, explore the colour chart, see the essential finish information and order a tester or add your paint to your basket in one click. 

Caribbean Trip Planner

Personalised Caribbean Vacation Planner delivered in the customers own language, with content tailored to their destination and activity preferences and with local travel agency contacts in their origin country.

We worked closely with the Caribbean Tourism Organisation in Barbados, New York and London to design their consumer facing website, their intranet and the personalised, downloadable Caribbean Vacation Planner. 

A matrix of 34 member destination countries, 25 distinct interest areas from casinos to cruises to ecotourism and seven distinct language markets meant creating an interface that worked for every potential visitor was a huge challenge.

We worked closely with the CTO and the member country tourism offices to deliver a series of iteratively refined rapid prototypes to design a personalised Caribbean Vacation Planner which created a personalised PDF download for every customer with CMS-driven content on destinations, activities and places to stay in a few mouse clicks.

We presented the trip planner (a travel industry first) to a delighted industry press conference in New York. 

Clickable index links were tailored to each IVP.

The essentials section of the IVP featured restaurants and local tourism providers at chosen destinations.

Super-granular TV

Some of our early work saw us leading the UI design for BT labs video on demand trials. This piece shows our 2000's vision of disaggregated TV, with coverage of the Tour de France delivered in an array of on-screen components delivered from France 3 (pictures), BBC Radio (commentary) and maps and stats from UPS and Channel 4.

Today the BBC red button will allow you to enjoy Alan Green's 5 Live commentary over BBC1's images in big football games, but we're still a long way from a completely granular TV interface for sport. And a long way from lactic acid sensors, come to that.

A concept for future TV, produced as part of a project for Accenture.

A concept for future TV, produced as part of a project for Accenture.

Browsing collections

Our kiosks for Connection and Division brought objects from the collections of the Derry Tower Museum, the Enniskillings Museum and the Fermanagh County Museum together in a single application browseable via iPad kiosks installed at both locations.

It was essential to ensure the kiosks needed the minimum of maintenance, so we designed the system as a web site delivered in the iPad kiosk via the secure, economical and reliable Kiosk Pro app.

The exhibition ran for six months with only one support issue at the very start of the project, easily resolved in a phone call.

Designing the content as web pages meant the content could be updated remotely from an online CMS.

Using iPads running Kiosk Pro meant a very reliable and secure delivery that needed minimum maintenance.