Designing to sell
We designed the first wallpaperdirect site in 2000, setting the standard in wallpaper retail.
Today wallpaperdirect is the market leader, boasting 3.5% conversion using simple, elegant techniques devised to display thousands of wallpapers and fabrics naturally and convincingly in simple roomsets.
Autumn 2016 saw wallpaperdirect re-launched with a responsive skin, and improved performance.
Wallpaperdirect roomsets are the industry benchmark for quality. We produce composite images with remarkably subtle lighting on the fly for thousands of wallpapers. We also designed designerpaint.com and use similar techniques with paint colours.
We produced a series of animated how to videos showing how to wallpaper, looking after storyboards, script, voiceover and original music.
Every fabric on wallpaperdirect is available as hand made curtains and blinds. We produced detailed 3D models for every variant and set up a batch render process to produce photorealistic product images.
Brewers home marked a departure into furniture retail for trade decorating specialists Brewers, launching in 2015. The site sells furniture alongside designer paints, wallpapers and fabrics.
Paint visualisation employed roomsets we shot and retouched specifically for the site, which we prototyped using Adobe Edge Reflow.
Brewers are primarily a trade decorators' merchant with a 100+ year heritage. Today it's a £150M business with 160 UK stores and growing.
The 2016 trade site is a huge leap forward for a very traditional business. Development on the trade site is ongoing.