The Sheerness Dockyard Preservation Trust was founded to rescue the architecturally important Sheerness Dockyard Church, one of a handful of buildings still surviving from the highly advanced Georgian reconstruction of Sheerness naval dockyard.
At risk of imminent collapse after two devastating fires, the church is now undergoing urgent work thanks to the Trust's fundraising, and the support they've secured from donors including the Heritage Lottery Fund.
DOT worked with the Trust to review their visual identity and reframe their positioning, losing Preservation from the name to abbreviate by four syllables to Sheerness Dockyard Trust. We used distinctively styled architectural details from the church, and a bold and simple colour palette. We coined the strapline helping to put Sheerness back on the map, reflecting the ambition of the Trust to help regenerate a deprived area centred on the rescue project.
We've designed the Trust's stationery, and new marketing collateral. Our new website helps communicate their ambitious plans for the rescue and restoration of the church, which will become an incubator for young local businesses, and will include space in the roof to display the massive original architect's model for the whole of the dockyard.
We're also working with the Trust's education consultants to design oral history interpretation, and are developing designs for interpretive display of the model, including the layout of the space and viewing areas, and ideas for interactively viewing details at the centre of the 1600 square foot model.