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Chiswick House & Gardens

Heritage interpretation and signage in a historic park

We designed interpretation and wayfinding signage for the restoration of Chiswick House Gardens. English Heritage wanted to place paintings and photographs from the Chiswick House collection around the park in the positions they were originally painted from, along with interpretation for visitors.

Inspired by en plein air painting, we set the contemporary view in an empty picture frame on an easel alongside the original image.

Ten sculptural, robust easels with cast bronze-aluminium picture frames were placed around the park to form a culture trail mapped out visitor leaflets.

The interpretation panels were designed with a colour palette that referenced the interior decoration of the house, designed by William Kent as an integral part of the gardens.

Modern and bold – a new design heritage

Our brief extended to wayfinding and orientation signage. A bold, deep blue round with modern, spare typography introduced a distinctive, modern intervention to complement the heritage buildings and landscaping.

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Orientation panels at the entrances included an exquisite hand drawn plan of the park by Neil Gower.
Chiswick House & Gardens
Wayfinding and orientation signage shared a bold blue background with type set in T Star Pro.
Brand styling included a vivid and versatile colour palette inspired by the interiors of Chiswick House.
Eleanor Rudge drew witty and observant cartoons which we used widely across print and as the central element of table top café interpretation.
Our wild bird interpretation panel was designed as a contiguous montage of our own photography shot at Chiswick.
Visuals and construction drawings for the easels. The dog leg in the rear discouraged climbing. A triangular section sub frame for the bronze aluminium picture frames made the sub frame disappear.
Site plan and guide featuring Neil Gower's plan and Eleanor Rudge's illustration.

See also…